Custom Kit. Unmatched Identity.

Elevate your team's image with fully bespoke football and rugby kits, made to win on and off the pitch.

First impressions start with First Layer. We design and supply custom teamwear tailored to your club's vision-engineered for performance, built for pride.

At First Layer,

We don’t do templates-we craft one-of-a-kind kits that reflect your club’s identity. Whether you’re a grassroots side or an elite team, our design team works closely with you to bring your vision to life. From bold colourways to intricate crests, every detail is yours to own.

Why First Layer?

100% Custom Designs – No off-the-shelf kits. Every shirt, short and sock is uniquely designed. Premium Materials – Built for game day, our kits combine durability, breathability and comfort. End-to-End Service – From concept to delivery, we handle every step. Fast Turnarounds – Get your team looking sharp without the long wait.

Ready to suit up?

Click below to start designing your kit or speak to our team today.

The quality we demand from our team

Your custom-designed football kit is produced and made to the exact design you create. We sublimate your logos, patterns, and sponsor artwork onto high-quality performance material. A method of printing that transfers a design into the fabric using ink and heat. The benefit of printing this way is that the design elements all form part of the kit, the logo, names, numbers, and sponsor artwork.

A maker of football kits for nearly a decade

There are no hidden fees for extra design elements and the end product is robust, visually perfect and will last the test of time. Once we’re happy with the way the design features on the garment, our experience team stitches it together and sends it your way. We continuously receive five-star reviews not only for the design flexibility of our products but the way it looks and feels when worn on the pitch.

Safely store all your kit designs

The SWAZ Locker Room

When you’ve finished designing your dream custom football kit using our kit builder, you can save all your creations in one place using our special ‘locker room’ feature. It’s your own space on our website, where your kits will live for as long as you want to keep them. Tweak your designs, share them with your team and come back to purchase whenever you’re ready. Just hit the save button when you’ve finished designing your kit.

We deliver the goods every single time

We take a brief, create the kit to the exact specifications agreed with you, and deliver a football kit that players, coaches, and fans sport proudly. From the point of order, to when you can expect to receive your products and items, we average between four to six weeks to produce and deliver custom-made football kits and two weeks for training kit and team wear. This can vary occasionally depending on the country of destination and the time of year. Unique football kit designs offer so much more to the identity of a football club than off the shelf options. If you have any questions or would like to find out more about what we do, please reach out and ask and we would be happy to help. Otherwise, you can check out our frequently asked questions.
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